to the systems behind it.
Selected work / 01
American Standard Bathing
Launch leadership.
Storefront development & trade tools.
George Kelly.
Commerce, creativity & connected systemsPhiladelphia, PA
Take
the long way.
Yosemite. A long way up.
A little about meto the systems behind it.
In practice
The whole picture.
The working parts.
I lead e-commerce and retail marketing at American Bath Group, across storefronts, retail channels, and creative teams.
Selected work / 02
ABG Pro Sales
Product catalogs & resources
for retail sales teams.
Vintage
Tub & Bath2024
—2025
Tub & Bath2024
—2025
Media. Merchandising. Margin.Selected work / 03
Vintage Tub & Bath
Paid media, margin
& an in-house team.
April 2024–May 2025 role. Current site shown for brand context.
Out in the open
Notes, tools & worked examplesLearn something.
Make it useful.
I write about commerce economics, product data, and practical uses of AI in the Agentic Commerce Field Guide.
What does a sale leave behind? What can the data support? What still needs a person’s judgment?
Read the field guideAlongside the day job
Still curious.
Roofing communities, trade education, and independent tools for the everyday work of commerce.
01
0203
Slate & Tile Metal Guild
Professional community
Gold Collar Roofing Academy
Trade education
Everstead
Websites & site care · In development
Following
About these figuresA little perspective
I like the space where
thinking becomes doing.
My background runs from product presentation in luxury retail to acquisition in fintech. Now my work at ABG brings together commerce, creative teams, and the systems behind them. I like staying close enough to understand the details.
The work along the wayA little further.
One stone. A changing river. See how far it goes.
Tap to hop. Hold for a longer hop.